Eye makeup is an essential part of any woman's beauty routine, and as a beauty salon owner, offering the right eyeliner products to your clients can bring several business benefits. Choosing the right eyeliner shade can make your clients' eyes stand out and enhance their overall look, which can boost their confidence and satisfaction with your makeup services. In this blog, we will discuss how to choose the right eyeliner shade to enhance your client's eye colour, and how it can benefit your business.
Consider Your Client's Eye Color
When your clients want their eyes to stand out, it's crucial to pick an eyeliner shade that complements the colour of their eyes. For blue eyes, darker colours such as brown, charcoal, or black are the best options. Green eyes look great with shades of brown or olive green. Brown eyes can be enhanced with various colours from light brown to navy blue and even purple. By offering a variety of eyeliner shades that complement different eye colours, you can satisfy a broader range of clients and cater to their specific needs.
Examine Your Client's Eye Shape
When applying eyeliner, it's important to consider the shape of your client's eyes. For round eyes, sticking to lining the top of the lid with a shade close to their natural eye colour is the best option. For almond-shaped eyes, your clients can line both the top and bottom of their eyes with a slightly darker shade than their natural eye colour. To add extra definition, apply a lighter shade to the corners of their eyes.
If you have to deal with deep-set eyes, you should use a darker colour eyeliner to make the eyes look more defined and defined. To make your client's eyes appear bigger, start by lining the outer corners of your eyes and blending the eyeliner inward. This will make your eyes appear wider and more open.
Do not be afraid to share your exprtise with your clients. By providing tips and tricks for applying eyeliner based on eye shape, you can position yourself as an expert in the field and offer additional value to your clients.
Use the Right Tools
Always opt for a specially designed eyeliner tool - be it a pencil or brush - when putting on your eyeliner. This will ensure that it stays put and won't run or smudge.
Buy From a Trusted Supplier
Eyeliner is one of the most important components of a good makeup routine both at home and in your salon and can make a huge difference in the overall look of the final makeup. With so many different types of eyeliner out there, it can take time to know where to start.
Avoid for your business lower price eyeliners. They seems an attractive option for those on a budget but for sure will not guarantee a professional look. Better to rely on something more professional to deliver your makeup services and to make a customer happy when will use the product at home.
Provide Product Recommendations and Sell Products in Your Salon
Offering a variety of eyeliner brands and styles in your salon can help your clients choose the right eyeliner that suits their needs. As a beauty salon owner, you can recommend specific products that complement your clients' eye colour and shape, and sell them in your salon. By providing these products and recommendations, you can increase your revenue and customer satisfaction.
Eyeliner can enhance the eye colour by creating a dramatic look, using a lighter shade to make your eyes appear bigger, or using multiple colours to create a unique look. Neutral shades and browns can also be used to create a subtle effect.
In conclusion, as a beauty salon owner, offering the right eyeliner products and tips to your clients can bring several business benefits. By considering your clients' eye colour and shape, providing the right tools and products, and offering product recommendations and sales, you can boost your business revenue and customer satisfaction.
We can suggest you two brands that are a viable solution for your salon and that will not oblige you in making huge assortment and display investment. Gokos and Eco By Sonya makeup products are among the esiest makeup products to work with confidence, achieve excellent results and have the right price point to be attractive also for younger clientele.